Social Commerce Marketing, Technology and Management by Efraim Turban , Judy Strauss , Linda Lai
English | PDF (True) | 2016 | 331 Pages | ISBN : 3319170279 | 8.8 MB
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: