A/B Testing: The Most Powerful Way to Turn Clicks into Customers by Dan Siroker, Pete Koomen, Cara Harshman
English | PDF | 2012 | 181 Pages | ISBN : 1118792416 | 19.82 MB
How Your Business Can Use the Science That Helped Win the White House
The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
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