Sharing Behavior of Brand Crisis Information on Social Media: A Case Study of Chinese Weibo by Changzheng Yang
English | EPUB | 2022 | 289 Pages | ISBN : 9811666660 | 29.9 MB
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior.
