Marc Gobe, "Emotional Branding: The New Paradigm for Connecting Brands to People"
English | ISBN: 1581156723 | 2010 | 360 pages | EPUB | 9 MB
English | ISBN: 1581156723 | 2010 | 360 pages | EPUB | 9 MB
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Date: 21 Jul 2023 02:45:16
Al Ries, "The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands"
English | ISBN: 0060570156 | 2005 | 320 pages | AZW3 | 1220 KB
English | ISBN: 0060570156 | 2005 | 320 pages | AZW3 | 1220 KB
Beiersdorf: The Company behind the Brands NIVEA, tesa, Hansaplast & Co
Date: 31 May 2023 08:19:23
Alfred Reckendrees, "Beiersdorf: The Company behind the Brands NIVEA, tesa, Hansaplast & Co"
English | 2018 | pages: 400 | ISBN: 3406728103 | PDF | 11,5 mb
English | 2018 | pages: 400 | ISBN: 3406728103 | PDF | 11,5 mb
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands
Date: 3 Mar 2023 04:59:42
Carolina Rogoll, "Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands"
English | ISBN: 1621534634 | 2015 | 256 pages | EPUB | 20 MB
English | ISBN: 1621534634 | 2015 | 256 pages | EPUB | 20 MB
Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring
Date: 3 Jan 2023 04:44:36
Reinventing Fashion Retailing: Digitalising, Gamifying, Entrepreneuring by Eirini Bazaki, Vanissa Wanick
English | PDF,EPUB | 2023 | 152 Pages | ISBN : 3031111842 | 10.5 MB
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies.
Financial Information and Brand Value: Reflections, Challenges and Limitations
Date: 11 Oct 2022 02:02:07
Financial Information and Brand Value: Reflections, Challenges and Limitations by Yves-Alain Ach, Sandra Rmadi-Saïd
English | PDF(True) | 2020 | 182 Pages | ISBN : 1786305674 | 3.61 MB
The brand is the company's most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies' annual and financial reports. It presents case studies on the methods of evaluating and developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings.
The Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands
Date: 4 Jun 2022 16:23:38
Des Dearlove, Stuart Crainer, "The Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands"
English | 1999 | ISBN: 1841120162 | 264 pages | PDF | 1.1 MB
English | 1999 | ISBN: 1841120162 | 264 pages | PDF | 1.1 MB
Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present
Date: 13 Nov 2021 18:51:27
Brands, Geographical Origin, and the Global Economy: A History from the Nineteenth Century to the Present by David M. Higgins
English | May 26, 2018 | ISBN: 1107032679 | 344 pages | PDF | 5,4 MB
English | May 26, 2018 | ISBN: 1107032679 | 344 pages | PDF | 5,4 MB
Marketing: The Core, 9th Edition
Date: 22 Aug 2021 08:41:48
ISE EBook Online Access for Marketing
by Kerin, Roger; Hartley, Steven;
English | 2022 | ISBN: 1260729184 | 625 pages | True EPUB | 61.94 MB
by Kerin, Roger; Hartley, Steven;
English | 2022 | ISBN: 1260729184 | 625 pages | True EPUB | 61.94 MB
Political Brands
Date: 19 Apr 2021 10:46:12
Ciara Torres-Spelliscy, "Political Brands"
English | ISBN: 1789901812 | 2019 | 352 pages | PDF | 2 MB
English | ISBN: 1789901812 | 2019 | 352 pages | PDF | 2 MB
Brands as Engines for Profit : Universal Guidelines on How to Drive Growth
Date: 25 Nov 2020 19:19:58
John Philip Jones, "Brands as Engines for Profit : Universal Guidelines on How to Drive Growth"
English | 2012 | ISBN: 1259005895 | PDF | pages: 251 | 2.4 mb
English | 2012 | ISBN: 1259005895 | PDF | pages: 251 | 2.4 mb
Stand Out!: Building Brilliant Brands For The World We Live In
Date: 14 Nov 2020 06:42:56
Stand Out!: Building Brilliant Brands For The World We Live In
by Brian McGurk
English | 2021 | ISBN: 1951527526 | 183 Pages | EPUB | 7 MB
by Brian McGurk
English | 2021 | ISBN: 1951527526 | 183 Pages | EPUB | 7 MB
Unlabel: Selling You Without Selling Out
Date: 28 May 2020 15:06:51
Marc Ecko, "Unlabel: Selling You Without Selling Out"
English | 2015 | ISBN: 1451685319 | EPUB | pages: 304 | 44.7 mb
English | 2015 | ISBN: 1451685319 | EPUB | pages: 304 | 44.7 mb
Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands
Date: 27 May 2020 20:03:37
Jennifer Berz, "Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands"
English | 2016 | ISBN: 3658142936 | PDF | pages: 315 | 2.9 mb
English | 2016 | ISBN: 3658142936 | PDF | pages: 315 | 2.9 mb
