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Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

Posted By: AvaxGenius
Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

Artificial Intelligence along the Customer Journey: A Customer Experience Perspective by Ada Maria Barone , Emanuela Stagno
English | PDF EPUB (True) | 2023 | 132 Pages | ISBN : 3031487915 | 3.9 MB

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).

Challenging Online Propaganda and Disinformation in the 21st Century

Posted By: AvaxGenius
Challenging Online Propaganda and Disinformation in the 21st Century

Challenging Online Propaganda and Disinformation in the 21st Century by Miloš Gregor
English | PDF,EPUB | 2021 | 285 Pages | ISBN : 3030586235 | 4 MB

Disinformation has recently become a salient issue, not just for researchers but for the media, politicians, and the general public as well. Changing circumstances are a challenge for system and societal resilience; disinformation is also a challenge for governments, civil society, and individuals. Thus, this book focuses on the post-truth era and the online environment, which has changed both the ways and forms in which disinformation is presented and spread.