The 4 Fundamentals Of Selling Tickets And Merchandise

Harness the power of the 4 fundamentals to meet your sports organisation's commercial goals sustainably

What you'll learn

Recognize the staggering "cost of doing nothing" in sports organizations and why it is a problem

Understand the Data Talks 4 fundamentals and their pivotal role in selling tickets, merchandise, and negotiating sponsorship agreements of higher value

Implement the 4 Fundamentals Method to create sustainable revenue streams for your sports organization

Gain insights from global success stories, learning how the 4 fundamentals fuel increased supporters, superior sales, and substantial revenue growth

Requirements

No special requirements needed beyond understanding the commercial activities and structures of a sports organisation

This course is very accessible and digestable and is perfect for all types of learners

Description

In "The 4 Fundamentals of Selling More Tickets and Merchandise," we delve into the critical role Data Talks' 4 Fundamentals play in building and sustaining revenue streams for all types of sports organisations, including but not limited to clubs, leagues, and federations.This course addresses the financial challenges many clubs face today, attributing their struggles to a common root cause - the failure to leverage supporter data effectively. By analysing past scenarios, we identify the pitfalls that have hindered clubs from thriving financially in recent years and discover why some continue to face challenges. Moreover, we analyse real-life case studies of sports organisations that have used these 4 Fundamentals to see the results they have achieved thus far.Key Course Highlights: An introduction to the "Cost of doing nothing"Fundamental 1: Grow your supporter base, continuouslyThe significance of this and the challenges organisations face when trying to grow their supporter basesAn introduction to gamificationDive deeper into a real-life success caseFundamental 2: Collect supporter data with contact information and merge it with your other dataThe significance of this and the challenges organisations in doing thisDive deeper into a real-life success caseFundamental 3: Find out which supporter segments you should target with your campaignsThe power of segmentationStatic vs Dynamic segmentationSupporter Lifetime ValueFundamental 4: Send out relevant offers to those segments in a way that supporters will really appreciatePersonalisationA/B testingWhy the 4 fundamentals are keyA/B testingIncreasing average purchase valueCreating Sustainable RevenueMisconceptions about creating sustainable revenue streamsPowering the 4 FundamentalsBy the end of this course, you will be equipped with the knowledge and tools needed to navigate the dynamic landscape of creating sustainable revenue streams for your sports organisation through the 4 Fundamentals. Whether you're steering an established organisation or aspiring to launch a new one, this course empowers you to transform challenges into opportunities, making informed decisions that ensure your organisation's financial success and longevity.

Overview

Section 1: Introduction

Lecture 1 Course Overview

Lecture 2 The cost of doing nothing

Lecture 3 How the 4 fundamentals came into being

Lecture 4 What are the 4 fundamentals of selling tickets and merchandise?

Section 2: Grow your supporter base, continuously

Lecture 5 Introduction to grow your supporter base, continuously

Lecture 6 Why it's important to grow your supporter base and contact database continuously

Lecture 7 Why sports organisations struggle to grow their supporter base

Lecture 8 Privacy concerns as a barrier to growing supporter bases

Lecture 9 Using gamification to grow your supporter base

Lecture 10 Other strategies for growing your supporter bases

Lecture 11 Real life success story to take inspiration from

Section 3: Collect supporter data with contact information and merge it with other data

Lecture 12 Collect supporter information data with contact and merge it with other data

Lecture 13 Why it is crucial for sports organisations to get this fundamental right

Lecture 14 The "other data" to merge with your supporters' contact information

Lecture 15 Why sports organisations struggle to collect and merge all their data

Lecture 16 Real life success story to take inspiration from

Section 4: Find out which supporter segments to target with campaigns

Lecture 17 The importance of finding the right audience to target with your campaigns

Lecture 18 Finding "the right audience" to target

Lecture 19 50 dynamic segments that can elevate your ROI and drive profitability

Lecture 20 The importance of segmentation for sports organisation

Lecture 21 Static vs Dynamic segmentation

Lecture 22 Calculating supporter lifetime value

Lecture 23 Real life success story to take inspiration from

Section 5: Send relevant offers in a way that supporters will really appreciate

Lecture 24 Why you sports organisations should not jump to personalisation

Lecture 25 The difference between personalisation and customisation

Lecture 26 A club generated a 6 figure revenue from targeting only 2% of its supporter base

Lecture 27 The importance of personalising across various channels

Lecture 28 A/B Testing

Lecture 29 Real life success story to take inspiration from

Section 6: Why the 4 fundamentals are key to creating sustainable revenue streams in sports

Lecture 30 Why the 4 Fundamentals are key and Business Insider's assessment of Data Talks

Lecture 31 How to increase your supporter's average purchase value

Lecture 32 Real life success story to take inspiration from

Lecture 33 The importance of creating sustainable revenue streams

Lecture 34 Sustainable revenue creation should never be at fans' expense (case study)

Lecture 35 Commonly held misconceptions around creating sustainable revenue streams

Lecture 36 Even more misconceptions about creating sustainable revenue streams in sports

Section 7: Powering the 4 Fundamentals

Lecture 37 How to power the 4 fundamentals - guidelines for tools and systems to use

Lecture 38 How the Data Talks Sports Platform works

Lecture 39 CDP Basics to get you started

Section 8: Conclusion

Lecture 40 Thank you note!

Lecture 41 Recap of everything what we have learnt in the course

Lecture 42 Summary of the cost of doing nothing

Lecture 43 Next steps

C-levels in sports organisations such as clubs, leagues and federations,Those keen to learn about data-driven decision making in sports and how to perfectly marry a data strategy to commercial strategy