Business Communication: Process and Product, 7th Brief Canadian Edition

The seventh brief Canadian edition of Business Communication: Process and Product prepares you for a career in an increasingly digital and global workplace. Coauthors Dr. Mary Ellen Guffey and Dr. Dana Loewy have once again revised their award-winning book to help prepare students for a career in a complex mobile, social, and global workplace and to help students successfully navigate this vast networked environment. Esther Griffin has updated the text with new Canadian case studies, concept checks, examples, and references to make its content even more relevant.

Students will learn how social media networks and mobile technology function in the workplace and how they can strengthen their professional communication and critical thinking skills. All the features that have made this award-winning textbook so successful for three decades have been updated in this edition.

In addition to solid instruction in writing skills, which employers continue to demand, the seventh Canadian edition brings you numerous enhancements, a few of which are highlighted here:

- MindTap. This multimedia learning experience helps students apply what they are learning through dynamic assignments that they use to build a professional portfolio. Alongside the enhanced ebook, MindTap provides a variety of multimedia: animated model documents, video cases, and interviews with industry professionals who contextualize core concepts and help students understand the connection between what they are learning and how it impacts their future careers. Study tools include chapter quizzes, downloadable documents, PowerPoint slides, and flashcards. Students walk away from MindTap having applied what they have learned through a variety of activity types, including writing assignments and oral presentations. All written assignments can then be uploaded into their Pathbrite e-portfolio, which students have access to even after their access to MindTap has expired.
- Integrated digital technologies. The professional use of social media networks and mobile technology requires that you know best practices. This edition provides the latest advice to guide you in using these digital technologies safely and effectively in the workplace. You’ll find best practices for texting, instant messaging, blogging, collaborating with wikis, and networking with social media in business today.
- Focus on employability and soft skills. Each chapter highlights and develops the employability and soft skills that employers demand. You will learn how to identify your strengths and areas for improvement, and through critical thinking and practice, hone your skills.
- Latest trends in job searching. Chapter 15 presents the most current trends, technologies, and practices affecting the job search, resumes, and cover letters. You will learn how to build a personal brand, how to network, and how to write customized resumes and create an effective LinkedIn profile.
- Hottest trends in job interviewing. Chapter 16 provides countless tips on how to interview successfully in today’s highly competitive job market, including one- and two-way video interviewing. We wish you well in your course! As always, we welcome your comments and suggestions as you use the No. 1 business communication franchise in North America and abroad.