Google Ads Holiday Best Practice

Google Ads Masterclass

What you'll learn

1. Master Google Ads for the Holiday Season

2. Understand Holiday Shopping Trends and Opportunities

3. Set Effective Holiday Campaign Goals

4. Build a Strong Measurement Foundation

5. Leverage Google AI for Campaign Optimization

6. Create High-Quality Creatives for Holiday Campaigns

7. Plan and Implement a Holiday Campaign Optimization Calendar

8. Implement Performance Max Page Feed Campaigns

9. Implement Performance Max GMC (Google Merchant Centre) Campaigns

10. Apply Brand Safety Best Practice In Google Ads

11. Use creative best practice for text, display, and video types

12. Leverage Ad Extensions to achieve better results

11. Manage inventory with advanced PMAX Zombie campaigns.

12. Implement page feeds for business growth and control.

13 DSA Landing Pages from Standard Ad Group Use Case

14. DSA "URL" contains approach

15. SEO Best Practice for DSA performance

16, Advanced DSA page feed Implementation

17. Understand and Apply OCI (offline conversion import) with a GCID for lead generation activity

18. Implement call conversion tracking to capture leads.

19. Use GTM (google tag manager) to apply custom javascript on page call tracking.

20. Use Google Ads keyword planner tool to capture intent

21. Use the Google Ads report editor tool to report on performance

22. Plan, Research, and Build Paid Search Structures

Requirements

no requirements, suitable for everyone to learn.

Description

Course Description: This comprehensive course empowers you to become a proficient Google Ads manager, specializing in e-commerce strategies. Through real-world case studies, hands-on exercises, and in-depth explanations, you'll master the art of creating, optimizing, and analyzing campaigns across various Google Ads formats, including Search, Shopping, Display, and Performance Max. By the end of this course, you'll have the skills and knowledge to drive significant results for your e-commerce business or clients.Key Features:Foundational to Advanced: Progress from essential concepts to cutting-edge strategies, covering all major Google Ads campaign types (Search, Display, Video, Shopping, and more).Hands-on Learning: Reinforce knowledge through practical exercises, simulations, and real-world case studies that mirror industry challenges.Capstone Project: Demonstrate expertise by developing and executing a complete Google Ads campaign for a real or hypothetical business.Multi-Channel Mastery: Learn to leverage the full spectrum of Google Ads channels, integrating campaigns for optimal reach and impact.Performance Optimization: Dive deep into analytics, tracking, and reporting to measure campaign effectiveness and continuously improve ROI.Audience Targeting: Master techniques for precise audience targeting, including demographics, interests, behavior, and remarketing.Budget Management: Develop strategies for efficient budget allocation and bidding strategies to maximize returns.Creative Best Practices: Explore ad copywriting, visual design, and landing page optimization to create compelling and high-converting ads.Stay Ahead of the Curve: Gain insights into the latest Google Ads features, trends, and best practices.Benefits for All Levels:Beginners: Build a solid foundation in Google Ads, gaining the confidence to launch and manage successful campaigns.Intermediate Users: Enhance existing skills, explore advanced techniques, and discover new strategies to improve campaign performance.Advanced Marketers: Refine expertise, stay up-to-date with the latest industry developments, and master cutting-edge Google Ads strategies.Who Should Enroll?Marketing professionalsBusiness owners and entrepreneursDigital marketing enthusiastsAnyone seeking to acquire in-demand Google Ads skillsOutcomes:Upon completion of this course, participants will be able to:Confidently plan, create, and manage Google Ads campaigns across all major channels.Optimize campaigns for maximum ROI and achieve specific marketing objectives.Analyze campaign performance, identify areas for improvement, and make data-driven decisions.Apply advanced targeting strategies to reach the right audience with the right message.Stay current with the latest Google Ads features and industry best practices.This course provides a dynamic and comprehensive learning experience that will equip you with the skills and knowledge to excel in the world of Google Ads.

Overview

Section 1: We All Start Here

Lecture 1 Insights For Paid Media

Lecture 2 How To Write Insights Using Data

Section 2: Introduction

Lecture 3 Introduction

Section 3: Google Ads Best Practice Guide

Lecture 4 Google Ads Guide

Section 4: Google Ads Platform Overview

Lecture 5 Google Ads Platform Overview

Section 5: Introduction to Holiday Advertising

Lecture 6 Understanding Holiday Shopping Trends and Setting Measurable Goals

Section 6: Module 2: Understanding Seasonal Business Goals

Lecture 7 Seasonal Business Goals

Section 7: Durable Measurement Strategies Adapting to the evolving measurement landscape

Lecture 8 Module 3: Durable Measurement Strategies

Section 8: Module 4: Enhanced Conversions for Web Article: Enhanced Conversions for Web

Lecture 9 Enhanced Conversions For Web

Lecture 10 Google Analytics 4: Your Holiday Analytics Powerhouse

Section 9: Module 6: Evaluating and Optimizing Holiday Campaigns

Lecture 11 Module 6: Evaluating and Optimizing Holiday Campaigns

Section 10: Module 5: Engaging Holiday Shoppers with Video and Discovery Ads

Lecture 12 Captivating Holiday Audiences With Video And Discovery

Lecture 13 Demand Gen For The Holiday Period

Section 11: Module 6: Multiplying Your Results with Google AI

Lecture 14 Multiplying Your Results with Google AI

Lecture 15 Article: Unleashing the Power of AI

Lecture 16 Performance Max Implementation

Lecture 17 Module 7: Performance Max for Holiday Campaigns

Section 12: Module 7: Holiday Campaign Optimization Calendar

Lecture 18 Campaign Optimization Calendar

Section 13: City of Melbourne Google Honors Case Study

Lecture 19 City of Melbourne

Section 14: Assembly Label Case Study

Lecture 20 Assembly Introduction

Lecture 21 Assembly Label Article | Strategy

Lecture 22 Demand Generation For Assembly Label

Lecture 23 Video Walk Through Account Set Up

Section 15: Custom Views In Google Ads

Lecture 24 Custom Views

Section 16: Planning Go-To Google Ads

Lecture 25 Planning Go-To

Section 17: Performance Max Asset Groups

Lecture 26 Asset Group Introduction

Section 18: Page Feed Implementation Guide

Lecture 27 Page Feeds And Go To

Lecture 28 Page Feeds Article

Section 19: Paid Search Guide

Lecture 29 Presentation

Lecture 30 Paid Search Introduction

Lecture 31 Paid Search Implementation Step By Step Example

Section 20: Paid Search Plumbing Example

Lecture 32 Plumbing Implementation

Section 21: Performance Implementation Guide

Lecture 33 Performance Max

Section 22: OCI (Offline Conversion Import) Getting Started

Lecture 34 OCI - Getting Started

Lecture 35 Implementing OCI

Section 23: DSA

Lecture 36 DSA

Lecture 37 DSA Guide

Lecture 38 Video Guide

Section 24: Reporting on Performance

Lecture 39 Insights

Lecture 40 Reporting Example - Assembly Label

Section 25: Reporting Assignment

Lecture 41 Donut Delivery Reporting

Section 26: Zombie Campaigns

Lecture 42 Zombie Campaign PMAX Approach

Lecture 43 Google BETA

Section 27: Final Exam

anyone running google ads or advertising campaigns,digital marketers,students,advertising specialists