Marketing For Competitiveness
Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
English | 2017 | ISBN: 9813201959 | 303 Pages | PDF (True) | 14 MB
English | 2017 | ISBN: 9813201959 | 303 Pages | PDF (True) | 14 MB
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.