Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue
Jeff Davis, "Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue"
English | ISBN: 1733450408 | 2019 | 142 pages | EPUB | 1282 KB
English | ISBN: 1733450408 | 2019 | 142 pages | EPUB | 1282 KB
A strategic roadmap for B2B leaders ready to take on the challenge of aligning their sales and marketing teams to win the business of modern buyers.
Create Togetherness encourages B2B leaders to examine the relationship between sales and marketing and head toward alignment. The misalignment of these two departments has resulted in companies falling behind their competitors by failing to acknowledge a structural flaw responsible for a significant loss in revenue. For companies wanting to accelerate revenue growth and advance in the B2B marketplace, Jeff Davis, a sales and marketing alignment expert offers a step-by-step guide for sales and marketing to join forces, thereby creating a partnership between the two to meet the new demands of the modern buyer.
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