Hybridization in Network Management

The dynamics of market changes determine new perspectives both in the theory and practice of management science. The mechanisms of doing business aimed at achieving a high level of company performance are changing. This requires adequate instruments based on the solid pillars of strategic management. Undoubtedly, the key ontological components which determine the success of an organization are effective and efficient business models, strategies and business processes. A kind of strategic hybrid emerges that shapes the principles of doing business subject to pressure, constraints and emerging opportunities. In this approach, companies implement strategies for growth and development not only to survive, but also to achieve strong competitive advantages. Value creation is another area of the development of management science and management practices, defining key factors underlying the conceptualization and operationalization of business models, strategies and business processes. The goals of this monograph are to: – determine key trends in the theory and practice of management science; – define key ontological factors and their use in the dynamic management of modern companies; – present the new dimensions of strategic management as seen through the eyes of the international authors of individual chapters; – and the possibility of applying solutions contained in the monograph. The editor and authors hope that the presented combination of theory and practice will satisfy the needs of readers, in particular managers of modern companies, business consultants and researchers of phenomena in business.