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Digital Marketing: Strategic Planning & Integration

Posted By: hill0
Digital Marketing: Strategic Planning & Integration

Digital Marketing: Strategic Planning & Integration
English | 2019 | ISBN: 1526426668 | 417 Pages | PDF (True) | 8 MB

Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: