The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed
The Unicorn Within: How Companies Can Create Game-Changing Ventures at Startup Speed by Linda K. Yates
English | October 25, 2022 | ISBN: 1633698688 | 336 pages | MOBI | 29 Mb
English | October 25, 2022 | ISBN: 1633698688 | 336 pages | MOBI | 29 Mb
Imagine if the multinational hotel groups had founded Airbnb, or the big auto companies had launched Uber and Tesla, or Blockbuster had created Netflix. Large companies can start new ventures. You have ideas, talent, brand, capital—you have customers—you can strike back.
In The Unicorn Within, Mach49 founder and CEO Linda Yates empowers large companies to beat startups at their own game—to build a pipeline and portfolio of new ventures to drive meaningful growth. How? With a teachable, repeatable, scalable method focused 100 percent on execution across the spectrum of venture creation from Ideate to Incubate, Accelerate, and Scale. She also offers keys to managing the Mothership and seizing the Mothership advantage to ensure your ventures reach escape velocity and thrive.
And don't stop at just one venture. Yates also lays out her blueprint for building a Venture Factory capable of becoming your company's growth engine for years to come.
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