Selling in Customer Service
Selling in Customer Service: Integrating and Coordinating Service and Selling
English | 2024 | ISBN: 1032644052 | 186 Pages | PDF (True) | 4 MB
English | 2024 | ISBN: 1032644052 | 186 Pages | PDF (True) | 4 MB
"Service" in this book refers to the behaviors and actions of serving customers. "Selling" in this book refers to the behaviors and actions of selling products to customers. Hence, this book is completely different from other books on these subjects―Despite the fact that there are many books on service improvement and many related to selling skills worldwide, there are few books on how service and selling are integrated and coordinated. Primarily, it focuses on the interaction and transition between "the behavior of service" and "the behavior of selling" by sharing methods and skills of how those two are interrelated.