Ecommerce Advanced Facebook Ads And Instagram Ads

Master Facebook and Instagram ads to increase and boost your Shopify Store sales! (Beat the IOS 14 Update)

What you'll learn

Learn how to Run Successful Ads Campaigns in 2022 and after the IOS 14 Update

Understand how Facebook and Instagram work and how to use to bosst your sales

Explore the unprecedent growth opportunities Instagram and Facebook ads offer to your business

Learn how to define your potential customer and how to target them using ads

Discover how to write effective ad copies that attarct and convert your customers

Explore tenth of ads creatives examples and inspirations and learn how to create highly converting ad creatives

Understand everything about campaign objectvies and learn how to structure your ad account

Learn how to run your ads properly and how to read and analyze the results

Learn how to run successful campaigns and how to scale them

Requirements

A laptop, the right mindset, and the willingness to learn and apply!

Description

If you want to grow your eCommerce business, you must start by developing and evolving your skills! And what could be best than mastering Facebook and Instagram Ads!After years of working with clients from all over the world, I noticed that people who fail with Facebook and Instagram ads are the ones who don't have the proper knowledge. So I created this course to uncover all the tips and strategies that I have learned along the way.Running successful ads is not only about clicking the right buttons. It is about understanding who you are selling to and how to speak to them! That is why this course will take you beyond Facebook and Instagram ads to uncover the most profound secrets behind succeeding in marketing and sales.By the end of this course, you will know every detail about running successful and profitable ads for your Shopify store.More than 88 lectures (+12hours of content), Where I go over everything you need to know to run successful adsAccess to a set of worksheets and templates to help you run your ads and monitor themHow-to tutorials that walk you through the whole processTenth of ads inspirations and examples to learn fromIn this course, I will cover The different aspects of running successful Facebook ads campaigns for your Shopify store, including:Understand the Facebook Algorithm and how it worksLearn how to research the market and what to look forLearn what happened to Facebook ads after IOS 14 update and how we can overcome the changesDiscover the different ads strategies you might use to acquire new customersNail down your audiences, understand your customer avatar and learn how to reach them through your adsLearn how to optimize your ad copy and creatives and how to create themExplore tenth of ads examples and inspirationsDiscover how to structure your ad account, run your first campaigns, and optimize and analyze the resultsand much more…I structured this course to walk out of it with all the knowledge you might need to run successful ads and convert total strangers into customers!This course is perfect for anyone and everyone. Whether you are:a complete beginner or if you already have some knowledge of Facebook ads or have been running your ads for a while and are still looking to improve them! No matter where you are, this course will help you improve and level up your business and skills!I will always be here to support and help you! So please don't hesitate to leave your messages in the discussion section!Thank you for choosing this course and for trusting me with your time!

Overview

Section 1: Introduction & Must know

Lecture 1 How Facebook Ads Work

Lecture 2 The Difference between Facebook and google Ads

Lecture 3 How to Know That Facebook Ads Will Work for Your Business

Lecture 4 The Ecommerce Sales Funnel

Lecture 5 Traffic Entries

Lecture 6 The Acquisition Funnels

Lecture 7 Getting Your Store Prepared to Receive Ads Traffic

Section 2: IOS 14 Update and how did it change Facebook

Lecture 8 What is IOS 14 Update

Lecture 9 How to Deal With The IOS 14 Update Update

Section 3: Technical Stuff

Lecture 10 Create Your Facebook Business Manager

Lecture 11 Getting Familiar With Facebook Business Manager

Lecture 12 Setting up Facebook Pixel Post ios14 Update

Lecture 13 Setting up Your Facebook Ads Account

Section 4: Understand The Facebook Algorithm

Lecture 14 How Facebook Algorithm Works

Lecture 15 The 3 Factors That Facebook Use to Judge Were to Put You in the Auction

Section 5: Facebook Ads Campaigns-Getting Started

Lecture 16 Typical Campaign Structure

Lecture 17 Different Campaign Types

Lecture 18 How to Create a Facebook Ads Campaigns

Lecture 19 Difference Between CBO and ABO and When to Use Each One

Lecture 20 Campaign Worksheet

Lecture 21 Campaign Objectives & What Affects My Objective Choice

Lecture 22 Campaign Objectives

Lecture 23 Different Strategies You Can Use for Your Ads

Lecture 24 Define Your Goals and Calculate Your Budget

Lecture 25 Attribution Settings

Lecture 26 Bidding Options Explained

Section 6: Targeting: The Art of Reaching Your Potential Customers

Lecture 27 The Basics of Marketing and Sales

Lecture 28 Understand What a Customer Avatar Means

Lecture 29 How to Create Your Product Customer Avatars

Lecture 30 Break Down Your Avatar Objections and Motivators

Lecture 31 Facebook Targeting Options

Lecture 32 Interest Based Targeting

Lecture 33 Behavior Based Targeting

Lecture 34 Intent Based Targeting

Lecture 35 Lookalike Audiences

Section 7: Ad Copy

Lecture 36 Facebook Ads Library for Market Research

Lecture 37 The 3 Mistakes Than Can Kill Any Add Copy

Lecture 38 How to Structure Your Ad Copy

Lecture 39 Different Types of Hooks

Lecture 40 Ads Body Text

Lecture 41 Call to Action

Lecture 42 Ad Title and Descriptions

Lecture 43 Easy and effective ad copies to use

Lecture 44 Easy and effective hooks to use

Lecture 45 Set up your ad inside of Facebook ads manager

Section 8: Ad Creatives

Lecture 46 Different Facebook ads Formats

Lecture 47 Different types of creatives

Lecture 48 Different creatives ideas

Lecture 49 Mobile first videos

Lecture 50 Different UGC creative types

Lecture 51 How you ads differ based on the funnel step

Lecture 52 How you ads differ based on the funnel step

Lecture 53 How to create ad images using Canva

Lecture 54 How to create stream less carousel on canva

Lecture 55 How to create stream less carousel on canva

Lecture 56 How to create simple video images using canva

Lecture 57 How to edit your videos on your mobile

Section 9: Setting Up Your First Campaign

Lecture 58 How to name your campaigns adsets and ads

Lecture 59 Let's set up your first campaig

Lecture 60 utm how to set them up and use them

Lecture 61 How to use Facebook Mock up studio

Lecture 62 How much to wait until starting to tweak the ads

Lecture 63 Keep social proof between ads and campaigns

Section 10: Analyzing Your First Campaign Results

Lecture 64 Walk Through The Different Facebook Metrics

Lecture 65 Non-Facebook Metrics To Consider

Lecture 66 How To Organize Your Metrics Column In Facebook

Lecture 67 When You Should Start Analyzing Your Campaign

Lecture 68 Step 1 of Analyzing Your Campaign

Lecture 69 Step 2 of Analyzing Your Campaign

Lecture 70 Step 3 of Analyzing Your Campaign

Lecture 71 How To Use My Worksheet To Track Result

Lecture 72 What To Do After Analyzing The Results

Section 11: Retargeting Campaigns

Lecture 73 Understand What Retargeting Is And Why It Is Important

Lecture 74 Different Type Of Audiences That You Can Retarget

Lecture 75 Different Types Of Retargeting Campaign

Lecture 76 Different LAyers Of Retargeting (The Evergreen Campaigns)

Lecture 77 How To Do Retargeting For A Small Business

Lecture 78 Retargeting Campaigns Offers And Types

Lecture 79 Retargeting Campaigns Structure

Lecture 80 How to set up a retargeting campaign

Section 12: Scaling

Lecture 81 Scaling-When To Start and Some Facts

Lecture 82 Three Different Ways Of Scaling

Section 13: Resources

Lecture 83 Course Resources

Everyone looking to incraese their sales and revenues!,eCommerce Store owners,People who are looking to become media buyers